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SOMEBODYFAMILY

Year of Production
2019
Content Type
Character
Target Age
all
Product Type
Stationaries
Production Stage
IP
Detailed Genre
Entertainment

Summary

“Somebody Family” is a character IP built around warm everyday emotions and a cozy lifestyle concept, featuring a family-style universe of unique and lovable characters. With its friendly visual identity and lifestyle-driven storytelling, the brand is expanding globally through character merchandise, homewear and pajama lines, and various lifestyle products. The IP is actively positioned for international licensing opportunities, brand collaborations, and cross-category product development.

Company Profile

'Somebody Family' logo presented in soft green typography on a pastel yellow background, expressing a warm, cozy, and friendly character-driven lifestyle brand identity.

Character

Adlib.co.,ltd.

Somebody Family is a character lifestyle brand built on original character IP, delivering warm and comforting emotional value through unique character-driven designs. The brand focuses on expanding global licensing opportunities and character-based product development.

Our characters have been featured on VISA card designs in the United States, and we produce character merchandise such as keyrings and lifestyle goods. We are currently preparing homewear and pajama product lines and plan to expand into hair and body care categories, developing the brand into a comprehensive character lifestyle brand.

With strong in-house IP development and reliable manufacturing partnerships, Somebody Family collaborates with global partners in licensing, co-branding, and character-driven product businesses.

We have also worked with manufacturing partners in Dongguan, China to produce character merchandise, gaining practical experience in overseas production and supply chain collaboration.

In the future, we aim to expand the Somebody Family IP into animation and digital content, exploring new opportunities for content development based on the character universe.

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