Search
  1. Home
  2. Directory
  3. Content

SOMEBODYFAMILY

Character
A commercialized example of the Somebody Family character IP featured on VISA debit card designs through the global card platform card.com. The character-driven illustrations are integrated into everyday financial products, demonstrating strong global licensing potential and the brand’s capability for cross-industry collaborations and scalable character IP applications.
이전으로 이동
A commercialized example of the Somebody Family character IP featured on VISA debit card designs through the global card platform card.com. The character-driven illustrations are integrated into everyday financial products, demonstrating strong global licensing potential and the brand’s capability for cross-industry collaborations and scalable character IP applications.
An illustration featuring Somebody Family characters dressed in traditional Korean hanbok, gathered within a classic Korean cultural setting. The scene highlights a diverse family-style character universe and conveys the brand’s warm and charming identity while presenting the global appeal and cultural uniqueness of the K-character IP.
다음으로 이동
Year of Production
2019
Content Type
Character
Target Age
all
Product Type
Stationaries
Production Stage
IP
Detailed Genre
Entertainment

Summary

“Somebody Family” is a character IP built around warm everyday emotions and a cozy lifestyle concept, featuring a family-style universe of unique and lovable characters. With its friendly visual identity and lifestyle-driven storytelling, the brand is expanding globally through character merchandise, homewear and pajama lines, and various lifestyle products. The IP is actively positioned for international licensing opportunities, brand collaborations, and cross-category product development.

Company Profile

'Somebody Family' logo presented in soft green typography on a pastel yellow background, expressing a warm, cozy, and friendly character-driven lifestyle brand identity.

Character Fashion

Adlib.co.,ltd.

Somebody Family is a lifestyle brand built on original character IP, delivering warm and comforting emotional value through unique character-driven designs. The brand focuses on expanding global licensing opportunities and character-based product development.

Our characters are currently featured on VISA cards in the United States, and we produce character merchandise such as keyrings. We are preparing to launch homewear and pajama collections, with plans to expand into hair care and body care product lines, evolving into a comprehensive character lifestyle brand.

With strong in-house IP development and reliable production partnerships, Somebody Family aims to collaborate with global brands and partners through licensing, co-branding, and diverse character-driven business opportunities.

We are actively seeking global licensing partners across fashion, beauty, merchandise, and lifestyle categories

Related Content

Urban style design with European sensibility CIRCUS BOY BAND NORIBEAR SUKONG DALKONG The main key visual showcasing the dreamy and magical worldview of the five fairy characters (Bangooli, Pong-i, Popo, Mushy, Shasha) from 'Mystery Forest BBOP', who awaken to life from toy figures. Mystery Forest BBOP ABOUT MY GRIMMI