Celestreet Girls
- Year of Production
- 2025
- Content Type
- Other (Game, Cartoon, Advertisement, Entertainment, etc.)
- Target Age
- Kids
- Product Type
- Others
- Production Stage
- In Production
- Detailed Genre
- Fantasy/Adventure
Video
Summary
A story-driven healing content IP that blends K-Beauty with emotional and psychological wellness for modern audiences.
Set in the heart of Seoul, the narrative centers around Celecos, a mysterious cosmetics shop that appears only to those carrying personal 고민 (concerns or emotional struggles).
Within this world, Z-generation female characters with heightened sensitivity help individuals address universal emotional issues—such as love, trauma, and self-esteem—through personalized beauty products, translating healing into the language of beauty.
Building on this universe, a service-based application offering love readings, relationship insights, and daily fortune content has been launched, and the IP is currently being expanded into a virtual idol project in collaboration with 14-year-old Spanish female idol Martina, targeting entry into the Latin American market.
Set in the heart of Seoul, the narrative centers around Celecos, a mysterious cosmetics shop that appears only to those carrying personal 고민 (concerns or emotional struggles).
Within this world, Z-generation female characters with heightened sensitivity help individuals address universal emotional issues—such as love, trauma, and self-esteem—through personalized beauty products, translating healing into the language of beauty.
Building on this universe, a service-based application offering love readings, relationship insights, and daily fortune content has been launched, and the IP is currently being expanded into a virtual idol project in collaboration with 14-year-old Spanish female idol Martina, targeting entry into the Latin American market.
Company Profile
Character Animation Startup Other
Pawbulous Inc
Pawbulous Inc. is a next-generation K-content IP studio that breaks the boundaries of traditional character IP, building a global live entertainment and cross-media ecosystem rooted in original storytelling and music.
We operate an integrated value chain — from character IP development and original music production to live performance and global licensing — all built in-house by a passionate creative team. Going beyond conventional character merchandise, we pursue a multi-platform IP strategy that expands into live performance and media content.
Our current IP portfolio includes KKonThat, a performance-driven IP that humorously deconstructs generational conflict; Mamotori, a healing IP targeting women in their 20s and 30s; and Figgles, an animation IP aimed at the global edutainment market. Each IP operates under a portfolio strategy with differentiated target audiences and content formats.
All executives directly handle design, marketing, and global sales operations, and conduct business firsthand in international markets backed by multilingual communication capabilities in English, French, Spanish, Japanese, and Indonesian.
We operate an integrated value chain — from character IP development and original music production to live performance and global licensing — all built in-house by a passionate creative team. Going beyond conventional character merchandise, we pursue a multi-platform IP strategy that expands into live performance and media content.
Our current IP portfolio includes KKonThat, a performance-driven IP that humorously deconstructs generational conflict; Mamotori, a healing IP targeting women in their 20s and 30s; and Figgles, an animation IP aimed at the global edutainment market. Each IP operates under a portfolio strategy with differentiated target audiences and content formats.
All executives directly handle design, marketing, and global sales operations, and conduct business firsthand in international markets backed by multilingual communication capabilities in English, French, Spanish, Japanese, and Indonesian.
