"Félin" is a five-member virtual idol that combines K-POP and dramatic narratives, and it is an IP that can induce strong empathy and immersion to the MZ generation, focusing on sensuous worldview and character.
Unlike a single human-type virtual character, "Félin" is a concept that combines the three elements of "cat + virtual idol + moehwa" and can satisfy emotional intimacy + character consumption + visual personality at the same time.
Rumong Studio is a company based in Daegu that develops AI-driven character IPs for the global market, centered on its flagship AI K-POP idol IP, FÉLIN. FÉLIN has proven global fan engagement and market viability through Kickstarter, a global online merchandise shop, and participation in K-EXPO events in Canada, Spain, and the UAE in 2025.