Usouso Chan
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- Types of genre
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Character
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- Year of Production
- 2023
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- Content Type
- Character
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- Target Age
- all
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- Product Type
- Toys
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- Production Stage
- In Production
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- Detailed Genre
- Entertainment
Video
Summary
UsoUso-chan is a character IP composed of two adorable otters, Brown Uso and Mocha Uso.
First introduced as plush dolls in 2023, UsoUso-chan has grown into a successful character IP, reaching KRW 20 billion (200억 원) in cumulative sales by 2026.
With over 300 different product designs, the brand has gained strong popularity among MZ Generation consumers, particularly through claw machine arcades across Korea.
UsoUso-chan also actively communicates with its audience through official Instagram and X (formerly Twitter) channels. In addition, the YouTube channel “UsoFlix” features short-form animations based on the character’s world and stories.
Through these various content initiatives, UsoUso-chan is evolving beyond a simple plush toy into a character IP with strong potential for further expansion in content and brand development.
First introduced as plush dolls in 2023, UsoUso-chan has grown into a successful character IP, reaching KRW 20 billion (200억 원) in cumulative sales by 2026.
With over 300 different product designs, the brand has gained strong popularity among MZ Generation consumers, particularly through claw machine arcades across Korea.
UsoUso-chan also actively communicates with its audience through official Instagram and X (formerly Twitter) channels. In addition, the YouTube channel “UsoFlix” features short-form animations based on the character’s world and stories.
Through these various content initiatives, UsoUso-chan is evolving beyond a simple plush toy into a character IP with strong potential for further expansion in content and brand development.
Company Profile
Character
GLOBAL DREAM Co., Ltd. is a character content and toy company that plans and develops character IPs and connects them to commercial products. With strong OEM/ODM capabilities centered on plush toy manufacturing, the company manages the entire process in-house—from planning and design to sampling, production, and both online and offline distribution. In addition, GLOBAL DREAM expands the utilization of its character IPs through corporate collaborations and content production, while actively pursuing business development and partnerships aimed at the global market.