Cloud cake
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- Types of genre
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Character
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- Year of Production
- 2023
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- Content Type
- Character
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- Target Age
- Adults
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- Product Type
- Others
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- Production Stage
- IP
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- Detailed Genre
- Fantasy/Adventure
Video
Summary
Cloud Cake is an emotional character IP created by artist Stella Park around the idea of "gifting memories." It expresses emotions such as joy, comfort, confidence, and longing through characters and stories, expanding into experiences that consumers can complete themselves.
The IP can be applied to apparel, hats, bags, key rings, dolls, and lifestyle goods. Its participatory DIY model combines detachable decorations and message cards, differentiating it from conventional character merchandise. Sales and consumer response have been validated through pop-ups at Hyundai and Lotte Department Stores, Seongsu, and Shinjuku Marui in Japan.
Cloud Cake holds trademarks and copyrights in Korea, the US, Japan, China, and the EU. Its registered Korean rights and overseas applications support licensing, joint product development, overseas distribution, and co-production with other content IPs.
The IP can be applied to apparel, hats, bags, key rings, dolls, and lifestyle goods. Its participatory DIY model combines detachable decorations and message cards, differentiating it from conventional character merchandise. Sales and consumer response have been validated through pop-ups at Hyundai and Lotte Department Stores, Seongsu, and Shinjuku Marui in Japan.
Cloud Cake holds trademarks and copyrights in Korea, the US, Japan, China, and the EU. Its registered Korean rights and overseas applications support licensing, joint product development, overseas distribution, and co-production with other content IPs.
Company Profile
Character
Fashion
Startup
Immersive Content
D’FRAME Platform Co., Ltd. is a Korea-based IP content commerce company that develops and distributes participatory fashion and lifestyle products using its own character IP and artist collaborations.
Its main IP, Cloud Cake, is based on the idea of “a cake that remains as a memory when worn.” The IP is applied to T-shirts, sweatshirts, detachable fashion charms, accessories, and gift packages, allowing consumers to customize products and express personal emotions and messages.
D’FRAME has tested Cloud Cake through pop-ups in Seongsu, Hyundai Department Store, Lotte Gallery T, Shinjuku Marui in Japan, and exposure on Japan’s ABEMA TV. With copyrights, trademarks, registered utility models, and Shopify-based cross-border commerce experience, D’FRAME aims to expand Cloud Cake and other creator IPs into global merchandise, pop-up brand experiences, online commerce, and licensing collaborations.
Its main IP, Cloud Cake, is based on the idea of “a cake that remains as a memory when worn.” The IP is applied to T-shirts, sweatshirts, detachable fashion charms, accessories, and gift packages, allowing consumers to customize products and express personal emotions and messages.
D’FRAME has tested Cloud Cake through pop-ups in Seongsu, Hyundai Department Store, Lotte Gallery T, Shinjuku Marui in Japan, and exposure on Japan’s ABEMA TV. With copyrights, trademarks, registered utility models, and Shopify-based cross-border commerce experience, D’FRAME aims to expand Cloud Cake and other creator IPs into global merchandise, pop-up brand experiences, online commerce, and licensing collaborations.