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DANI

Character
This image shows examples of DANI being used in an exhibition banner at a webtoon fair, as well as in physical merchandise such as keyrings. It demonstrates the character’s adaptability to offline exhibitions and product development, showcasing its potential as a versatile character IP.
Year of Production
2024
Content Type
Character
Target Age
all
Product Type
Stationaries
Production Stage
IP
Detailed Genre
Sitcom

Summary

DANI is a charming dog character known for expressive emotions and a soft, rounded design.
The character humorously portrays small, relatable moments from everyday life and is adaptable across various content and merchandise formats.

Company Profile

A dog-shaped logo designed with circular forms and soft curves.

Character

sipo_studio

sipo studio is a creative studio that produces character and illustration content based on everyday emotions and storytelling.
Starting from comics, the studio has developed original character IPs and is currently focusing on the dog character “Dani,” which is used across merchandise, publications, and illustration projects.

Rather than existing as simple visuals, sipo studio’s characters are designed to convey stories and emotions, allowing them to expand into various content formats and commercial products.
With domestic copyright registration already secured, the studio is actively developing character-based goods and collaborations, and aims to grow its IP for sustainable use in international markets.

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