DEAROS - Premium Rayon(Ingyeon) Shirt: A Fusion of 100-Year Craftsmanship and Korean Fine Art
Video
Summary
1. 브랜드 철학 (Brand Philosophy)
A premium fashion brand that reinterprets 100-year traditional 'Punggi Rayon'—a natural cooling fabric—with modern silhouettes, realizing the essence of "Wearable Art."
2. 독창적 가치 (Original Value)
Pursuing fashion as "Cultural Content" beyond mere apparel by integrating the aesthetic of traditional Korean ink wash painting—characterized by delicate gradation and the beauty of empty space—into contemporary garment design.
3. 지속 가능성 (Sustainability)
Setting a new standard for sustainable K-Fashion by utilizing natural Rayon fibers and excluding synthetic materials, successfully harmonizing eco-friendliness with high-performance functionality.
A premium fashion brand that reinterprets 100-year traditional 'Punggi Rayon'—a natural cooling fabric—with modern silhouettes, realizing the essence of "Wearable Art."
2. 독창적 가치 (Original Value)
Pursuing fashion as "Cultural Content" beyond mere apparel by integrating the aesthetic of traditional Korean ink wash painting—characterized by delicate gradation and the beauty of empty space—into contemporary garment design.
3. 지속 가능성 (Sustainability)
Setting a new standard for sustainable K-Fashion by utilizing natural Rayon fibers and excluding synthetic materials, successfully harmonizing eco-friendliness with high-performance functionality.
Company Profile
Fashion
VIARO
DEAROS specializes in premium fashion utilizing 'Punggi Rayon,' a high-quality natural cooling textile from Korea. Committed to the 'Made in Korea' standard, we ensure superior durability and finish through advanced tailoring techniques. Our signature artwork shirts, inspired by Korean national museum artifacts and traditional calligraphy, offer a distinct competitive edge. DEAROS is ready to introduce the excellence of Korean materials and premium craftsmanship to the global market.
