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VIARO

"DEAROS signifies a noble journey toward achieving a perfect union with your life through the essence of fashion, embodying both Nobility (DEA) and Solidarity (AROS).
Fashion
  • Website : viaro.kr
  • Location : 401, 4F 123 Nohae-ro 23-gil, Gangbuk-gu, Seoul, Republic of Korea
DEAROS specializes in premium fashion utilizing 'Punggi Rayon,' a high-quality natural cooling textile from Korea. Committed to the 'Made in Korea' standard, we ensure superior durability and finish through advanced tailoring techniques. Our signature artwork shirts, inspired by Korean national museum artifacts and traditional calligraphy, offer a distinct competitive edge. DEAROS is ready to introduce the excellence of Korean materials and premium craftsmanship to the global market.

Video

Business Description

1. Government Project Selection (March 2026)
Selected as a participating enterprise for the '2026 Korea Companion Festival (April Edition)' hosted by the Ministry of SMEs and Startups.
Recognized for product excellence and marketability through the 'Panpan-daero' national sales support portal.

2. Professional Brand Ambassadorship
Appointed actor Lee Ki-chang as the official brand ambassador.
Produced premium lookbooks and high-end marketing content to strengthen brand identity and visual storytelling.

3. Crowdfunding & Market Expansion
Preparing to launch a new product collection on Wadiz, Korea’s leading crowdfunding platform.
Actively building a loyal customer community and securing early-stage market validation through strategic funding campaigns.

Content

Main visual of 'DEAROS', a high-end shirt brand combining the functionality of 100-year traditional Punggi Rayon with Korean fine art aesthetics. DEAROS - Premium Rayon(Ingyeon) Shirt: A Fusion of 100-Year Craftsmanship and Korean Fine Art

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