DREAM DEVILS (SSULEIM)
-
- Types of genre
-
Character
-
- Year of Production
- 2023
-
- Content Type
- Character
-
- Target Age
- Teens
-
- Product Type
- Others
-
- Production Stage
- IP
-
- Detailed Genre
- Fantasy/Adventure
Summary
DREAM DEVILS is a character IP set in a shop that buys and sells dreams. It began in 2023 on SSULEIM, a Korean YouTube animation channel with approx. 1.94M subscribers, and follows demons who sell tailored dreams to people troubled by nightmares or unable to dream.
The IP centers on four characters: Cycle (the Demon King), Nightmare, Robe and Teller, joined by cult followers who extend the world. Each character has a dedicated voice actor, an independent storyline and its own fandom, which makes SKU expansion, per-character licensing and spin-offs all viable.
As a virtual format it has no physical constraints. The characters do not age and can exist in several markets at once, which suits overseas licensing and localization.
About 70% of viewers are middle-school students, with growing elementary inflow. This is the actual buying age for merchandise, books and show tickets.
Weekly episodes plus short-form deliver roughly 1,000 uploads a year, so the IP keeps producing new material.
The IP centers on four characters: Cycle (the Demon King), Nightmare, Robe and Teller, joined by cult followers who extend the world. Each character has a dedicated voice actor, an independent storyline and its own fandom, which makes SKU expansion, per-character licensing and spin-offs all viable.
As a virtual format it has no physical constraints. The characters do not age and can exist in several markets at once, which suits overseas licensing and localization.
About 70% of viewers are middle-school students, with growing elementary inflow. This is the actual buying age for merchandise, books and show tickets.
Weekly episodes plus short-form deliver roughly 1,000 uploads a year, so the IP keeps producing new material.
Company Profile
Character
Cartoon
Animation
Startup
Creator Venture Studio(CVENS) extends creator content IP into publishing, merchandise, live shows and games, and connects it to licensing partners worldwide.
Our flagship IP is SSULEIM / DREAM DEVILS, born on a YouTube animation channel with 1.94M subscribers (July 2026). Set in a shop that buys and sells dreams, its four demon characters each have their own storyline and fandom, enabling SKU expansion, per-character licensing and spin-offs.
The IP is market-proven. The comic series Dream Devils: The Shop That Sells Dreams (Haksan Publishing) has released five volumes since May 2025 on a quarterly schedule through Korea's major bookstores, with later volumes outselling the first.
We also execute: we make and sell the merchandise ourselves and run pop-up booths and fan meetings. At Licensing Expo 2026 in Las Vegas we held 13 buyer meetings worth approx. USD 470,000 with our anchor creator IP.
Our flagship IP is SSULEIM / DREAM DEVILS, born on a YouTube animation channel with 1.94M subscribers (July 2026). Set in a shop that buys and sells dreams, its four demon characters each have their own storyline and fandom, enabling SKU expansion, per-character licensing and spin-offs.
The IP is market-proven. The comic series Dream Devils: The Shop That Sells Dreams (Haksan Publishing) has released five volumes since May 2025 on a quarterly schedule through Korea's major bookstores, with later volumes outselling the first.
We also execute: we make and sell the merchandise ourselves and run pop-up booths and fan meetings. At Licensing Expo 2026 in Las Vegas we held 13 buyer meetings worth approx. USD 470,000 with our anchor creator IP.