FoodCraft is a character IP set in the secret world of the K-snack species, who live in food carts at night while humans sleep.
Set in a universe where the more they are chosen by humans, the greater their power becomes, this K-Food fantasy action content depicts three tribes—tteokbokki, fried foods, and sundae—waging a fierce war for survival and to build their own independent kingdom.
It aims to be a global IP with the potential to expand into various fields, including animation, short-form videos, emojis, merchandise, games, and F&B brand collaborations.
HANSIGANCOM started as an in-house venture team of NHN in 2004, and was established as an independent company in 2005, specializing in design content.
It has produced various digital contents such as web, games, avatars, and emoticons, and is currently an official partner of Kakao emoticon, providing one-stop service from planning, production, and execution of branded emoticons.
In addition, it develops licensing and content business based on its own character IP, and is continuously expanding its business scope in the field of edutainment and character communication that spans online and offline.