Guiroe Hallyu Hanbok
Video
Summary
The Halllyu Hanbok is a modern hanbok design developed in collaboration with Hallyu IP, and is a fashion item that represents Hallyu contents such as TV, Hallyu dramas, K-POP, and performances. Hallyu Hanbok is a design based on traditional hanbok, Korea's clothing heritage, and reinterpreted with modernity.
Hallyu hanbok is one of the representative contents of SSGG YEOBACK, and has been exposed to dramas such as< Itaewon Class> and <Gongjak Dosi>, entertainment shows such as <Hangout With You?> and Mnet's <Kingdom>, and is also collaborating with the drama <Your Taste> and <Treasure Island>, which will be released in 2025.
In 2022-2023, we conducted an international exchange collaboration with Indonesian batik to develop collaborative content called Batik Hallyu Hanbok, and we continue to collaborate with local communities overseas.
Hallyu hanbok is one of the representative contents of SSGG YEOBACK, and has been exposed to dramas such as< Itaewon Class> and <Gongjak Dosi>, entertainment shows such as <Hangout With You?> and Mnet's <Kingdom>, and is also collaborating with the drama <Your Taste> and <Treasure Island>, which will be released in 2025.
In 2022-2023, we conducted an international exchange collaboration with Indonesian batik to develop collaborative content called Batik Hallyu Hanbok, and we continue to collaborate with local communities overseas.
Company Profile
Fashion
SSGGYEOBACK
SSGG(Sang Sung Gong Gaan ) YEOBACK aims for K-Fashion cultural content.
"We want to change the world through constant creation and innovation. We provide a free and creative space, enabling each individual and team to realize their full potential. We find new possibilities in the empty space, and maximize focus and creativity in simplicity. Our goal is to create new value and, in doing so, enrich the world."
We applies this philosophy to the Korean fashion brand 'Guiroe'.
1. Creating and Innovating: In Korean fashion, 'creating' means building on traditional elements to create new styles and trends. It emphasizes adding modern touches to traditional garments such as hanbok to create original and innovative designs.
2.Freedom and Space: 'Space' means creativity and freedom of expression. Korean fashion seeks designs that provide space and freedom for the wearer to express themselves. It emphasizes comfort and individual style.
3. The Aesthetic of Empty Space: 'Emptiness' reflects the aesthetic of simplicity and focus. In Korean fashion, the aesthetic of empty space seeks simple yet elegant designs, emphasizing minimalism with details that stand out.
"We want to change the world through constant creation and innovation. We provide a free and creative space, enabling each individual and team to realize their full potential. We find new possibilities in the empty space, and maximize focus and creativity in simplicity. Our goal is to create new value and, in doing so, enrich the world."
We applies this philosophy to the Korean fashion brand 'Guiroe'.
1. Creating and Innovating: In Korean fashion, 'creating' means building on traditional elements to create new styles and trends. It emphasizes adding modern touches to traditional garments such as hanbok to create original and innovative designs.
2.Freedom and Space: 'Space' means creativity and freedom of expression. Korean fashion seeks designs that provide space and freedom for the wearer to express themselves. It emphasizes comfort and individual style.
3. The Aesthetic of Empty Space: 'Emptiness' reflects the aesthetic of simplicity and focus. In Korean fashion, the aesthetic of empty space seeks simple yet elegant designs, emphasizing minimalism with details that stand out.
