SSGGYEOBACK

SSGG(Sang Sung Gong Gaan ) YEOBACK aims for K-Fashion cultural content.


"We want to change the world through constant creation and innovation. We provide a free and creative space, enabling each individual and team to realize their full potential. We find new possibilities in the empty space, and maximize focus and creativity in simplicity. Our goal is to create new value and, in doing so, enrich the world."

We applies this philosophy to the Korean fashion brand 'Guiroe'.

1. Creating and Innovating: In Korean fashion, 'creating' means building on traditional elements to create new styles and trends. It emphasizes adding modern touches to traditional garments such as hanbok to create original and innovative designs.


2.Freedom and Space: 'Space' means creativity and freedom of expression. Korean fashion seeks designs that provide space and freedom for the wearer to express themselves. It emphasizes comfort and individual style.


3. The Aesthetic of Empty Space: 'Emptiness' reflects the aesthetic of simplicity and focus. In Korean fashion, the aesthetic of empty space seeks simple yet elegant designs, emphasizing minimalism with details that stand out.