Guiroe K-Suit
Summary
[The Guiroe K-Suit] is the flagship product of Guiroe, a K-Fashion brand of SSGG YEOBACK, and is a modern suit with Korean DNA. The basic structure of Korean traditional clothing, flatness, is applied as it is, but the advantages of Western suits are adopted. Although the K-Suit originated in Korea, it is an Asian suit with Asian sensibilities and aims to present a new alternative to the history of suits dominated by Western suits. The K-suit reflects a philosophy that focuses on the inner man rather than the outer, and is characterized by its variable shape depending on the wearer's body type.
Company Profile
Fashion
SSGGYEOBACK
SSGG(Sang Sung Gong Gaan ) YEOBACK aims for K-Fashion cultural content.
"We want to change the world through constant creation and innovation. We provide a free and creative space, enabling each individual and team to realize their full potential. We find new possibilities in the empty space, and maximize focus and creativity in simplicity. Our goal is to create new value and, in doing so, enrich the world."
We applies this philosophy to the Korean fashion brand 'Guiroe'.
1. Creating and Innovating: In Korean fashion, 'creating' means building on traditional elements to create new styles and trends. It emphasizes adding modern touches to traditional garments such as hanbok to create original and innovative designs.
2.Freedom and Space: 'Space' means creativity and freedom of expression. Korean fashion seeks designs that provide space and freedom for the wearer to express themselves. It emphasizes comfort and individual style.
3. The Aesthetic of Empty Space: 'Emptiness' reflects the aesthetic of simplicity and focus. In Korean fashion, the aesthetic of empty space seeks simple yet elegant designs, emphasizing minimalism with details that stand out.
"We want to change the world through constant creation and innovation. We provide a free and creative space, enabling each individual and team to realize their full potential. We find new possibilities in the empty space, and maximize focus and creativity in simplicity. Our goal is to create new value and, in doing so, enrich the world."
We applies this philosophy to the Korean fashion brand 'Guiroe'.
1. Creating and Innovating: In Korean fashion, 'creating' means building on traditional elements to create new styles and trends. It emphasizes adding modern touches to traditional garments such as hanbok to create original and innovative designs.
2.Freedom and Space: 'Space' means creativity and freedom of expression. Korean fashion seeks designs that provide space and freedom for the wearer to express themselves. It emphasizes comfort and individual style.
3. The Aesthetic of Empty Space: 'Emptiness' reflects the aesthetic of simplicity and focus. In Korean fashion, the aesthetic of empty space seeks simple yet elegant designs, emphasizing minimalism with details that stand out.
