HAECHI
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- Types of genre
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Fashion
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- Year of Production
- 2026
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- Product Type
- Other
Summary
HAECHI (also known as HAETAE) is a mythical creature in traditional Korean culture that symbolizes justice, order, and protection. Known as a sacred guardian that distinguishes right from wrong, HAECHI is believed to ward off disasters and protect the nation from evil.
During the Joseon Dynasty, statues and motifs of HAECHI were commonly placed at royal places, government buildings, and important architectural sites. Today, it has become one of Seoul's most iconic cultural symbols.
With its lion-like appearance and distinctive horn, HAECHI represents both strength and wisdom. It is widely reinterpreted in contemporary design as a symbol that embodies the spirit and aesthetics of Korean tradition.
During the Joseon Dynasty, statues and motifs of HAECHI were commonly placed at royal places, government buildings, and important architectural sites. Today, it has become one of Seoul's most iconic cultural symbols.
With its lion-like appearance and distinctive horn, HAECHI represents both strength and wisdom. It is widely reinterpreted in contemporary design as a symbol that embodies the spirit and aesthetics of Korean tradition.
Company Profile
Fashion
Startup
Other
We aim to create an environment where the 2040 generation can become interested in and enjoy Korean traditional culture, and to become a company that comes to mind when thinking of traditional culture.
SASO is a lifestyle brand that creates fashion accessories by transforming Korean cultural elements into contemporary designs and objects. We reinterpret Korea's timeless and unique cultural heritage through SASO's distinctive perspective.
SASO is a lifestyle brand that creates fashion accessories by transforming Korean cultural elements into contemporary designs and objects. We reinterpret Korea's timeless and unique cultural heritage through SASO's distinctive perspective.