Hee-eung-do-sa
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- Types of genre
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Immersive Content
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- Year of Production
- 2026
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- Detailed Genre
- Character
Summary
Hee-eung-do-sa is an NFC-powered character fortune content: "Hee-eung-ee is your personal fortune teller — a short letter arrives for you every day." A master-sage transformation of the Hangeul character Hee-eung-ee, it assigns each user a dedicated fortune companion when they scan an NFC keyring or strap, delivering daily fortune cards based on authentic Korean Saju (Four Pillars) in the user's own language.
Rather than a utility horoscope app, it builds an emotional companionship with a K-character — the intimacy of Western astrology apps (Co-Star style) combined with the depth of traditional Korean Saju and translation crafted for non-Korean audiences. Language is auto-detected, and the physical goods act as the ticket into the digital content — a phygital model. Primary target markets are Japan, Taiwan and other Saju-culture regions, expanding globally.
Rather than a utility horoscope app, it builds an emotional companionship with a K-character — the intimacy of Western astrology apps (Co-Star style) combined with the depth of traditional Korean Saju and translation crafted for non-Korean audiences. Language is auto-detected, and the physical goods act as the ticket into the digital content — a phygital model. Primary target markets are Japan, Taiwan and other Saju-culture regions, expanding globally.
Company Profile
Character
Cartoon
Immersive Content
Founded in 2019, Lanforal Co., Ltd. is Korea's only Hangeul (Korean alphabet)
lifestyle brand, designing and manufacturing 150+ product lines that translate
the aesthetic form of Hangeul into fashion accessories, living goods, and
stationery. Lanforal is a KIDP-registered Industrial Design Firm with its own
manufacturing facility, factory registration, woman-owned SME, and small
business certifications. Our products are placed at 27 of Korea's most iconic
cultural and tourism venues - including the National Hangeul Museum Mu:DS
shop, Incheon Airport T1 Duty Free, N Seoul Tower, and DDP - and ship to 10
countries via Etsy Global, with offline distribution in Japan (Ondat), USA
(WAF), and France (KIWA Paris). Lanforal has executed 6 brand
collaborations: 4 corporate partnerships (N Seoul Tower, CJ Foodville,
Pulmuone, Yanolja) and 2 influencer collaborations (Sanhujoriwang in Korea
and Mei Li in Vietnam). The company holds 10 government-funded grants, 8
design awards, and 72 IP rights including 1 patent. In July 2026, Lanforal
will launch "Hee-eung-do-sa," an NFC saju (Korean fortune) character IP,
into the 300-million Southeast Asian K-Fandom D2C market.
lifestyle brand, designing and manufacturing 150+ product lines that translate
the aesthetic form of Hangeul into fashion accessories, living goods, and
stationery. Lanforal is a KIDP-registered Industrial Design Firm with its own
manufacturing facility, factory registration, woman-owned SME, and small
business certifications. Our products are placed at 27 of Korea's most iconic
cultural and tourism venues - including the National Hangeul Museum Mu:DS
shop, Incheon Airport T1 Duty Free, N Seoul Tower, and DDP - and ship to 10
countries via Etsy Global, with offline distribution in Japan (Ondat), USA
(WAF), and France (KIWA Paris). Lanforal has executed 6 brand
collaborations: 4 corporate partnerships (N Seoul Tower, CJ Foodville,
Pulmuone, Yanolja) and 2 influencer collaborations (Sanhujoriwang in Korea
and Mei Li in Vietnam). The company holds 10 government-funded grants, 8
design awards, and 72 IP rights including 1 patent. In July 2026, Lanforal
will launch "Hee-eung-do-sa," an NFC saju (Korean fortune) character IP,
into the 300-million Southeast Asian K-Fandom D2C market.