Hwajeopdo Hanbok
Summary
The representative design of the Happly's 24SS season 'Gaehwa(florescence)', It's inspired by Nam Gye-woo's 'Hwajeopdo', which reveals the beauty of 'Korean folk paintings'.
Bustier, Skirt, and Blouse was designed by reinterpreting the characteristics of folk paintings and hanbok.
1. Hwajeopdo malgi bustier
It is a bustier that reinterprets the form of Malgi (the upper part of Hanbok skirt). Instead of a closure, it has corset details to adjust to the body. The floral graphics are inspired by the Korean folk painting "Hwajeopdo (a painting of flowers and butterflies)" to add a touch of beauty.
2. Cropped jeogori with little flower lace
It is a cropped jeogori (jacket) made from a little flower tulle lace. Satin fabric is used for cuffs and dongjeong, placing the colors to match. Lightweight materials and delicate details offer a romantic mood.
3. Hwajeopdo jureum skirt
A skirt that reinterprets the pleats and fullness of a hanbok skirt. The back banding and side zippers ensure a comfortable fit, while the pockets add practicality. Elements from the folk painting "Hwajeonpdo" are beautifully placed all over the skirt.
4. Hwajeopdo Daenggi
Daenggi is a traditional Korean ribbon made of cloth,
which is attached to the end of girls' braided hair as a decoration.
We reinterpreted "Deng-gi" to make it a Korean accessory.
It can also be used as a Twillie.
Crafted from hanbok fabric, it is adorned with ‘Hwajeopdo' motive graphics.
Bustier, Skirt, and Blouse was designed by reinterpreting the characteristics of folk paintings and hanbok.
1. Hwajeopdo malgi bustier
It is a bustier that reinterprets the form of Malgi (the upper part of Hanbok skirt). Instead of a closure, it has corset details to adjust to the body. The floral graphics are inspired by the Korean folk painting "Hwajeopdo (a painting of flowers and butterflies)" to add a touch of beauty.
2. Cropped jeogori with little flower lace
It is a cropped jeogori (jacket) made from a little flower tulle lace. Satin fabric is used for cuffs and dongjeong, placing the colors to match. Lightweight materials and delicate details offer a romantic mood.
3. Hwajeopdo jureum skirt
A skirt that reinterprets the pleats and fullness of a hanbok skirt. The back banding and side zippers ensure a comfortable fit, while the pockets add practicality. Elements from the folk painting "Hwajeonpdo" are beautifully placed all over the skirt.
4. Hwajeopdo Daenggi
Daenggi is a traditional Korean ribbon made of cloth,
which is attached to the end of girls' braided hair as a decoration.
We reinterpreted "Deng-gi" to make it a Korean accessory.
It can also be used as a Twillie.
Crafted from hanbok fabric, it is adorned with ‘Hwajeopdo' motive graphics.
Company Profile
Fashion
HAPPLY
HAPPLY is a fashion brand that re-imagines Korean heritage. The design reflects contemporary trends and practicality by applying the unique Korean beauty and beauty to the modern era.
Our style is unconventional, reinventing tradition for the modern age, and seamlessly crossing the boundaries of seasons, body types, and gender.
Our style is unconventional, reinventing tradition for the modern age, and seamlessly crossing the boundaries of seasons, body types, and gender.
