K-Content Advertising Using b;eat 3.0 Digital Signage
Startup
- Year of Production
- 2021
Video
Summary
Beat Corporation sells and operates unmanned robot cafes, with the main product currently being the b;eat 3.0 robot cafe. Orders for drinks, including coffee, can be placed via an app or a kiosk.
The b;eat 3.0 booth is equipped with digital signage and kiosks, allowing media to be broadcasted through the app, creating a revenue stream from advertising sales.
Currently, we are collaborating with idol groups to launch new beverages. While customers order and wait, music videos of the partnered idol groups play on the digital signage, effectively promoting K-pop and other K-content. Additionally, through app orders or receipt QR codes, we offer the sale of K-pop related merchandise online or on-site, providing further content-related sales opportunities.
Moreover, our headquarters developed and operates the I-MAD platform, which has been recognized as an Amazon AWS innovation case. This platform utilizes customer data collected from app orders to offer diverse content tailored to customer preferences. By analyzing user interests, we provide advertisements for K-pop and K-dramas, OTT platform ads, and information related to K-beauty.
The b;eat 3.0 booth is equipped with digital signage and kiosks, allowing media to be broadcasted through the app, creating a revenue stream from advertising sales.
Currently, we are collaborating with idol groups to launch new beverages. While customers order and wait, music videos of the partnered idol groups play on the digital signage, effectively promoting K-pop and other K-content. Additionally, through app orders or receipt QR codes, we offer the sale of K-pop related merchandise online or on-site, providing further content-related sales opportunities.
Moreover, our headquarters developed and operates the I-MAD platform, which has been recognized as an Amazon AWS innovation case. This platform utilizes customer data collected from app orders to offer diverse content tailored to customer preferences. By analyzing user interests, we provide advertisements for K-pop and K-dramas, OTT platform ads, and information related to K-beauty.
Company Profile
Startup
beat corp. Co., Ltd.
"Beyond the First Mover, Dreaming of a 'Retail Automation Platform'
Beat Corporation is a company creating a 'Retail Automation Platform' that goes beyond the value of F&B. As a global 'First Mover,' we will present the future of the food tech business with advanced technology and a new paradigm."
Beat Corporation is a company creating a 'Retail Automation Platform' that goes beyond the value of F&B. As a global 'First Mover,' we will present the future of the food tech business with advanced technology and a new paradigm."
