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KK on That

Year of Production
2023
Content Type
Other (Game, Cartoon, Advertisement, Entertainment, etc.)
Target Age
Adults
Product Type
Others
Production Stage
IP
Detailed Genre
Comedy

Video

Summary

KK on That is a content that draws inspiration from the word "KKondae," which typically refers to older individuals in Korea. I, however, see "KKondae" in a different light. Rather than generalizing and stereotyping, I want to embrace the differences and acknowledge the diversity among generations. (And, I am not saying this because I am one of those old folks.LOL)

KKonThat explores the differences in values and cultures among the X, M, and Z generations. Through communication and understanding between generations, we aim to address social issues and foster mutual empathy. Our content encourages respect for generational diversity and seeks to create a culture of understanding through engaging and delightful stories.

Our beloved X-generation friend, Mr.K is expressing sheer shock at being called "cheugy." But here's the twist: he has absolutely no clue what it means! (Yeah, you probably know by now that this is actually my story. Do not laugh!) because this is where the magic happens – it's an opportunity for different generations to come together, bridge the gap, and understand each other's unique language and culture.

Drawing from our individual roles and experiences, we are ready to share humorous and touching stories that unfold with the aim of embracing our "KKondae" qualities in a trendy and contemporary way.

We invite you to join us on this journey of laughter, tears, and understanding the differences between generations, as we strive to create content that respects and values different perspectives.

Join us in the KK on That journey!
Together, let's understand that our differences are not wrong, but rather unique aspects that can contribute to building a more comfortable and inclusive society.

And, yes, meanwhile, you Gen Zs can laugh at us, but hey, my fellow -generations, fear not! We feel your pain and I am here to decipher the mysteries of "cheugy" and gain a little insight into the ever-evolving vocabulary of our younger counterparts. It's all about unity and understanding across the ages, so let’s have fun all together!

Company Profile

pawbulous logo

Character Animation Startup Other

Pawbulous Inc

Pawbulous Inc. is a next-generation K-content IP studio that breaks the boundaries of traditional character IP, building a global live entertainment and cross-media ecosystem rooted in original storytelling and music.
We operate an integrated value chain — from character IP development and original music production to live performance and global licensing — all built in-house by a passionate creative team. Going beyond conventional character merchandise, we pursue a multi-platform IP strategy that expands into live performance and media content.
Our current IP portfolio includes KKonThat, a performance-driven IP that humorously deconstructs generational conflict; Mamotori, a healing IP targeting women in their 20s and 30s; and Figgles, an animation IP aimed at the global edutainment market. Each IP operates under a portfolio strategy with differentiated target audiences and content formats.
All executives directly handle design, marketing, and global sales operations, and conduct business firsthand in international markets backed by multilingual communication capabilities in English, French, Spanish, Japanese, and Indonesian.

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