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LETSGROOVE

Year of Production
2024
Content Type
Character
Target Age
all
Product Type
Stationaries
Production Stage
IP
Detailed Genre
Entertainment

Video

Summary

LETSGROOVE is a lifestyle character brand featuring three friends: Lets the cat, Smoothie the fox, and Jollybaby the otter. Through short-form animations and merchandise, we aim to build a global fanbase and expand into international markets.

Company Profile

Character

LETSGROOVE

"We’re all just living life in our own way."

LETSGROOVE is a lifestyle character brand that tells the story of three friends who each go through their day in their own unique way:
LETS, the cat; Smoothy, the fox; and Jolly Baby, the otter.

These characters capture the emotions and everyday experiences of modern life with sensitivity.
They’re not just cute—they reflect our inner selves and offer quiet comfort, like little companions by our side.

In a fast-paced and exhausting world,
Let’s Groove shares the message that “it’s okay to live at your own pace.”
Through a variety of goods (such as stationery and fashion accessories) and digital content,
we aim to bring people empathy, comfort, and a moment of calm.

Let’s Groove is a brand where characters become a form of healing.

We are currently available on domestic platforms such as Ably, Zigzag, Smart Store, and Twenty,
and globally on Etsy.
We are also preparing to expand into content that connects with a global fanbase.

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