<K>
Music
- Year of Production
- 2023
- Detailed Genre
- Dance
Summary
The first member of LOONA and a symbolic presence in ARTMS, HeeJin possesses a talent akin to a perfectly formed hexagon. After seven years since her debut, Heejin returns with her first mini-album.
The album is titled <K>. As the one who introduced LOONA and was once referred to as "Dangun" symbolizing the founding member of LOONA, HeeJin reveals the most Korean aesthetic and charm through the word "K."
Now that K-pop as a genre has become globally recognized, <K> gathers what defines K-pop and the music it should aspire to in the future.
The intro track 'Kehwa' expresses the process of blooming anew with Heejin's voice and sound.
The title track 'Algorithm' is a breakup song that keeps coming to mind even after a love that ended like a feed that keeps appearing unwantedly. Reviving sounds reminiscent of Madonna, Janet Jackson, and Cindy Lauper who led Western pop in the 80s, it maximizes the dynamic texture of K-pop style, captivating listeners' ears at once.
In particular, the music video, as teased, shows HeeJin living as a princess in a palace, who escapes into K-pop, meets friends, practices dance, and participates in auditions, portraying an active girl in a K-Drama style. This aligns with the narrative of escaping the existing company to meet friends and become one. ARTMS members and ODD EYE CIRCLE members Kim Lip, JinSoul, Choerry appear, and HaSeul makes a surprise appearance at the end, adding more fun.
'Sad Girls Club' encapsulates the mindset of sad girls who live lonely and sad with R&B music. Led by imsuho, who created IU's 'LILAC', 'Sad Girls Club' is a gift to HeeJin.
'Video Game', a song by The Kennel who created many hits for LOONA, speeds rhythmically like a video game.
'Nokia' recalls oneself left behind after love ends, likening it to an old phone kept in a drawer, sleeping with its power off. In particular, Heejin's sensitivity shines through as she interprets the song with her voice, regardless of tempo and mood.
The final track 'Addiction' sings of unexpectedly falling into love, and becoming addicted to emotions. A sensuous vocal synth mixed appropriately with HeeJin's voice in an Acid Jazz song that makes you want to play from the beginning again.
After ODD EYE CIRCLE's <Version Up> and HeeJin's <K>, ARTMS, the secretive group, is preparing for a new album heralding a fresh start early next year. HeeJin, HaSeul, Kim Lip, JinSoul, Choerry gather in ARTMS, marking the beginning of LOONA's universe once again with the name <DALL>.
The album is titled <K>. As the one who introduced LOONA and was once referred to as "Dangun" symbolizing the founding member of LOONA, HeeJin reveals the most Korean aesthetic and charm through the word "K."
Now that K-pop as a genre has become globally recognized, <K> gathers what defines K-pop and the music it should aspire to in the future.
The intro track 'Kehwa' expresses the process of blooming anew with Heejin's voice and sound.
The title track 'Algorithm' is a breakup song that keeps coming to mind even after a love that ended like a feed that keeps appearing unwantedly. Reviving sounds reminiscent of Madonna, Janet Jackson, and Cindy Lauper who led Western pop in the 80s, it maximizes the dynamic texture of K-pop style, captivating listeners' ears at once.
In particular, the music video, as teased, shows HeeJin living as a princess in a palace, who escapes into K-pop, meets friends, practices dance, and participates in auditions, portraying an active girl in a K-Drama style. This aligns with the narrative of escaping the existing company to meet friends and become one. ARTMS members and ODD EYE CIRCLE members Kim Lip, JinSoul, Choerry appear, and HaSeul makes a surprise appearance at the end, adding more fun.
'Sad Girls Club' encapsulates the mindset of sad girls who live lonely and sad with R&B music. Led by imsuho, who created IU's 'LILAC', 'Sad Girls Club' is a gift to HeeJin.
'Video Game', a song by The Kennel who created many hits for LOONA, speeds rhythmically like a video game.
'Nokia' recalls oneself left behind after love ends, likening it to an old phone kept in a drawer, sleeping with its power off. In particular, Heejin's sensitivity shines through as she interprets the song with her voice, regardless of tempo and mood.
The final track 'Addiction' sings of unexpectedly falling into love, and becoming addicted to emotions. A sensuous vocal synth mixed appropriately with HeeJin's voice in an Acid Jazz song that makes you want to play from the beginning again.
After ODD EYE CIRCLE's <Version Up> and HeeJin's <K>, ARTMS, the secretive group, is preparing for a new album heralding a fresh start early next year. HeeJin, HaSeul, Kim Lip, JinSoul, Choerry gather in ARTMS, marking the beginning of LOONA's universe once again with the name <DALL>.
Company Profile
Music Startup
Mod haus Inc.
- Modhaus is an entertainment agency that manages the K-Pop artist groups "tripleS" and "ARTMS."
- The company has developed and launched its own dedicated application called "Cosmo: the Gate(Cosmo)".
- "tripleS" is the world's first fan-participatory idol group, where fans can purchase NFTs through the Cosmo app and directly vote on major decisions related to tripleS activities.
- Similarly, "ARTMS" also makes major activity-related decisions based on fan voting.
- These votes are conducted on a blockchain network, ensuring transparency and providing a new fan experience for traditional K-Pop fans.
- The company has developed and launched its own dedicated application called "Cosmo: the Gate(Cosmo)".
- "tripleS" is the world's first fan-participatory idol group, where fans can purchase NFTs through the Cosmo app and directly vote on major decisions related to tripleS activities.
- Similarly, "ARTMS" also makes major activity-related decisions based on fan voting.
- These votes are conducted on a blockchain network, ensuring transparency and providing a new fan experience for traditional K-Pop fans.
