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Luett Biden

Year of Production
2022
Content Type
Character
Target Age
Adults
Product Type
Others
Production Stage
In Production
Detailed Genre
Action/Hero

Video

Summary

<Luett Biden> pursues 'bushcraft', a camping sensibility that does not damage nature in nature and enjoys nature.

We have established a position in the camping industry as a hammock specialized brand that pursues lightweight backpacking based on the camping concept of using a hammock to build a shelter. Pursuing design perfection through deep contemplation of invisible places and small things, we are completing this hip sensibility in each of our goods.

<Luett Biden>, which contains the story of forest life of 'Ruet (female)' and 'Biden (male)', virtual characters with the theme of the great nature of Northern Europe, is an emotional design and skill set based on the experiences accumulated by campers over the past 10 years. By releasing high-quality camping goods through domestic manufacturers with know-how, we are spreading 'bushcraft sensibility camping that coexists with nature' through viral marketing of domestic and foreign backpacking enthusiasts.

Company Profile

Beautifully connect all the characters (contents) in the world.

Character Animation Fashion

Character Link

CHARACTER LINK continuously discovers various K-contents (characters, animations, webtoons, fashion IPs, etc.) with long-term global commercialization potential to grow into a K-contents brand representing Korea that will be loved consistently around the world for a long time. We are a company specializing in globalization of K contents.
In addition, since its establishment in 2011, our company has been providing various domestic and foreign contents including 30 to 40 various K contents that have been in business since its establishment in 2011. We are a content branding and marketing specialist who constantly creates opportunities.
CHARACTER LINK creates fresh and interesting content collaboration matching opportunities with brands from many countries around the world beyond Korea or with general companies that need content, and develops various content business models that content can have and collaborates through this. We strive to create a global content revenue model by continuously building a network through content with our partners.
To this end, CHARACTER LINK has entered into global business contracts with K contents (characters, animations, webtoons, etc.) in the early stage of the character business, which have an average of 2-3 growth potentials per year for the past 11 years. We strive to meet the long-term growth opportunities and timing of content by continuously developing new artworks so that the time to catch them can be accelerated, and continuously releasing new character products through constant communication with licensees both inside and outside the play.
Through these efforts, CHARACTER LINK has been operating since 2015 in Middle East (BES Middle East Contents Market, 2015, 2016, 2017, 2019), Japan (Character Fair in 2015), Character Licensing Fair (Korea, 2015, 2016, 2017, 2018), Hong Kong Licensing Show (2016, 2017), Hong Kong Mama Show (2015), China Hallyu Expo (Chongqing 2016), Indonesia Contents Market (2018), Lima Show in the United States (2017), Russian Hallyu Expo (2019, Moscow), etc. We participate in various content markets to promote K-contents and seek opportunities to grow various brand businesses.

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