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Mildang Happiness

Character
Mildang Happiness  Animation
Year of Production
2018
Content Type
Character
Target Age
Adults
Product Type
Others
Production Stage
IP
Detailed Genre
Slapstick

Video

Summary

Dough character in the grain world "Mildang Happiness" / Content optimized for F&B collaboration

- Business field: Character IP content business

- Introduction of characters: "Mildang", a character made of wheat dough.
Friends 'Judang', 'Heodang', 'Akdang', and 'Art' form a content story.

- Target audience: Companies capable of F&B collaboration and the kidult market
(Main Target: Women in their 20s to 30s / Sub-Target: 8-10 years old)

- Business model:
1) Sales of character IP online products
2) Profit from direct production and license sales by collaborating with other brands
3) Animation distribution

Company Profile

Character Animation

MAZEL DEFINE

Mazel Define aims to create differentiated content that is original and loved for a long time. It will grow into animation and character IP that everyone can enjoy.

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