Mouun is an original character IP and heartwarming illustration brand created by Studio Mouun.
It follows the sweet, everyday stories of four lovely companions living in 'Kotgaram Village'—a peaceful countryside village with a beautiful river and blooming flowers. The story centers around the rabbit brothers Leesak and Bori, their adorable dog Mangdu, and the playful Gaegurakjji friends. Grounded in gentle nature, everyday joy, and comforting perspectives, Mouun presents empathetic illustrations and engaging social media content.
The brand expands into a wide range of lifestyle goods and stationery, including stickers, postcards, keychains, and masking tapes, delivering a message of warmth, comfort, and the joy of being together.
I am a character illustrator who captures warm, gentle moments.
My artwork tells the stories of Bori and Leesak, the mischievous rabbit brothers; Mangdu, a puppy who firmly believes he’s a brave lion; and Gaegurakzzi ("Froggies" in Korean), a lively bunch who are always smiling and sticking close together.
They live in "Kkotgaram Village"—a cozy haven filled with blooming flowers and gently flowing rivers. In this peaceful village, they enjoy a simple yet delightful life.
Through my illustrations, I hope to capture their heartwarming days and bring a comforting touch to weary hearts. I also love weaving these characters into our own everyday scenes, adding a pinch of playful imagination to daily life.
I bring these characters to life through various merchandise and character IP products, including postcards, stickers, fabric posters, and plushies.