Momoi, newly introduced by Yoon Hye-ji, the writer of the popular character Molang, is a pure Korean word meaning this side, that side, and was created with a motif from a rabbit that has been with her for half her life. Just like Alice in the classic fairy tale Alice in Wonderland who followed the clockwork rabbit, Momoi, who has become her guide in life, tells stories of various tastes and diverse experiences through Nooy, who evokes empathy. Rabbit Momoi is a guide on the journey of self-discovery, and Nooy is the author's other self with her last name (Yoon) written backwards and continues her exploration toward true identity as a collector of tastes.