OchumZ
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- Types of genre
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Character
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- Year of Production
- 2026
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- Content Type
- Character
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- Target Age
- all
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- Product Type
- Others
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- Production Stage
- IP
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- Detailed Genre
- Sitcom
Video
Summary
OchumZ is a character IP brand inspired by Changsin-dong, Seoul, a district known for its long history of garment and sewing craftsmanship. The story follows five imperfect plush characters who were rejected by a toy factory and set out into the world to find companions who will accept them as they are. Through the message “Not perfect. Still together,” OchumZ celebrates individuality, friendship, and the value of embracing imperfections.
The universe features five distinctive characters, each with a unique personality and flaw. At the heart of the brand is an original product concept that combines character plush toys with wearable bags. OchumZ aims to expand into animation, fashion accessories, character licensing, and global collaborations. By transforming the sewing culture and local stories of Changsin-dong into contemporary K-character content, OchumZ seeks to build a warm and globally relatable IP brand.
The universe features five distinctive characters, each with a unique personality and flaw. At the heart of the brand is an original product concept that combines character plush toys with wearable bags. OchumZ aims to expand into animation, fashion accessories, character licensing, and global collaborations. By transforming the sewing culture and local stories of Changsin-dong into contemporary K-character content, OchumZ seeks to build a warm and globally relatable IP brand.
Company Profile
Animation
Fashion
Based on our experience in product planning, design, production, and distribution, we are developing a new character IP brand called “OchumZ.” Inspired by the sewing industry and local stories of Changsin-dong, Seoul, OchumZ combines distinctive characters with lifestyle products such as bags and plush toys. We are securing intellectual property rights and developing commercial products, with plans to expand into overseas distribution and licensing markets.