This project is strategically designed focusing on the core driving force of K-POP fandom culture: "Artists and fans building deeper emotional bonds by sharing mutual tastes and lifestyles."
Moving beyond conventional, one-off merchandise, this is an advanced fandom business model that integrates a K-POP artist's narrative with a character IP's universe. 'MOMOI,' a character dedicated to collecting personal tastes, will discover and archive the authentic preferences and lifestyle stories of 'OH MY GIRL.' Based on this curated content, we provide a multi-dimensional platform where the fandom (Miracle) can deeply immerse themselves in the artists' daily lives.
By fusing OH MY GIRL’s powerful global influence as a leading K-POP artist with compelling character storytelling, this project offers fans an elevated, interactive fan experience. For institutions and partners, it serves as a 'K-POP-driven Interactive IP Collaboration' that generates high brand resonance and maximizes value thro