OH MY GIRL × MOMOI is a collaborative content IP that reinterprets OH MY GIRL’s emotions and personal tastes through MOMOI’s character universe. The story follows MOMOI, a guide inspired by the White Rabbit from Alice’s Adventures in Wonderland, and NOOY, who discovers diverse tastes by following its clues.
Inspired by OH MY GIRL’s song “CLOSER,” the first series, [CLOSER to you], conveys how people grow closer by understanding one another’s preferences. The personalities and tastes of Hyojung, Mimi, Seunghee, and Yubin are reflected in its characters and visual storytelling.
The IP extends into collectible kits, plush keyrings, photocards, stationery, QR-linked videos, sunscreen, foam cleanser, and other lifestyle products. It offers an interactive experience that enables fans to explore, record, and share their tastes.
The project aims to connect OH MY GIRL and MIRACLE beyond the stage and expand into merchandise, digital content, pop-up stores, and global collaborations.