Overseas performances, tournaments, pop-up stores, and fan meetings based on Hallyu e-sports content
Types of genre
Startup
Year of Production
2026
Summary
Based on Hallyu e-sports content IP, we are commercializing high-value-added industry items for overseas expansion, such as international tournaments, performances, pop-up stores, and retail events, primarily targeting the Middle East and China; meanwhile, we are mainly conducting Hallyu PC cafes, bootcamps, and performances.
Production of content based on Hallyu esports IP, operation of fan meetings and performances, pop-up stores and tournaments, and global commercialization
o Partnerships with professional esports teams, including LCK, T1, GENG, Kia, etc.
o Focus on the Middle East (UAE, Saudi Arabia, Qatar), and China (Chongqing, Chengdu, Shanghai)