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Pelong Pelong BYELU

Year of Production
2022
Content Type
2D Animation
Target Age
Family
Quantity
130(min) 26Quantity Input
Production Stage
Projects in Production
Detailed Genre
Fantasy/Adventure

Video

Summary

 Overview
"Hallasan Mountain Baeknokdam, Baeknok story, and beautiful natural scenery that come to mind when I think of Jeju."

The original cultural content of Jeju with excellent popularity => Spread it as a story that the entire nation sympathizes with
Reinterpreting the original form of local cultural content according to the trend of the times => Reborn as a modern work
Global interest in Korean culture increases due to the growth of K-content => Jeju Culture Notification

 Content Overview
"A technique that enables emotional screen production of various Jeju folk tales and cultural archetypes
"I want to make it into a 2D animation and show it to you."
○ Title: Pelong-Pelong Byrou
○ Genre: Comic, Fantasy Family
○ Target: Infants and children, families
○ Volume: 5 (min) × 26 (Tue)
○ Media: KBS, EBS, Tooniverse, KT Olleh, OTT platform, Naver TV, etc
○ Characters: Byru, Bomi, Yeoreum, Gari, Winter, Hunter, etc
○ Total production cost: Expected 1.2 billion won

 planning intention
"Through this growth of left and right under the theme of health, kindness, and hope, children can enjoy Jeju's beautiful scenery and Jeju culture while enjoying adventure and fun I want to give you adventure and fun."

Can't we make Hallasan Baeknokdam and Baeknokseolhwa into cultural content products?
Can't we tell c hildren at home and abroad about the birth of Hallasan Mountain and the story of the white green?

The various cultural archetypes of Jeju, including Hallasan Tanhaeng and Baeknok folk tales, are all included
It is intended to be used as a story component to bring out various and beneficial fun.

Company Profile

Character Animation Music Startup

TB Media Contents Co., Ltd.

Through the storytelling of flowers, the symbol of the four seasons of Jeju Island, and the Hallasan Baeknok mythical character <Bairu>, we want to foster them as global sympathetic characters. We will develop them into global brands and representative tourism characters representing Jeju Island.
Currently, it is expanding into various contents (animated, cartoon, music, etc.) by utilizing the "Byru" character, as well as developing/launching various products and selling them, it will grow into a global cultural content representing Jeju Island in the future.

Through Jeju Island's brand marketing, which combines graphic-designed Jeju letters with flower deer character "Byru," Jeju residents and domestic and foreign tourists who visit Jeju become consumers and are loved by them, raising Jeju Island's brand value.

It is in the process of producing an animated Pelong Pelong Vairu, and is currently in the final stage of discussing exports to China and Vietnam.

Soon, it will open its own store to create a space where you can enjoy Jeju-specific tourism products and culture, including Bairu.

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