PHILIP PAKER COSMETIC
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- Types of genre
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Other
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- Year of Production
- 2025
Summary
**Philip Paker Sunscreen** is a sun care product developed based on the Philip Paker character IP. By applying the character’s cute yet sophisticated image to the product packaging, the product aims to deliver both the functionality of a beauty product and the emotional appeal of a character brand.
Philip Paker is built around the brand direction of “rediscovering fun in everyday life,” and the sunscreen represents an expansion of this message into the beauty category as an everyday product. Consumers are not simply purchasing a cosmetic product; they are also experiencing the Philip Paker characters and the emotional identity of the brand.
The product is currently being sold through both online and offline sales channels, and a Philip Paker mask pack is being prepared for launch in the second half of this year. Through this, Philip Paker is strengthening its potential to expand into a K-beauty brand based on character IP.
Philip Paker is built around the brand direction of “rediscovering fun in everyday life,” and the sunscreen represents an expansion of this message into the beauty category as an everyday product. Consumers are not simply purchasing a cosmetic product; they are also experiencing the Philip Paker characters and the emotional identity of the brand.
The product is currently being sold through both online and offline sales channels, and a Philip Paker mask pack is being prepared for launch in the second half of this year. Through this, Philip Paker is strengthening its potential to expand into a K-beauty brand based on character IP.
Company Profile
Broadcasting
Character
h CREATIVE GROUP is a comprehensive creative company
that spans the full spectrum of content production,
including film production, character and emoticon development.
We are an optimized organization where
“people of diverse colors” come together
to deliver our clients’ messages in the most creative and flexible ways.
Backed by strong in-house production capabilities,
we have experience in producing feature films
and possess a wide portfolio of original scenario IPs,
developing story-driven creative strategies
targeting both domestic and global content markets.
In addition, through our proprietary brand Philip Paker,
we operate a character licensing business
that expands into fashion and cosmetics.
Rooted in technology, artistry, imagination, and execution,
h CREATIVE GROUP continues to grow as a creative studio
that leads the way in delivering content demanded by both the era and the market.
that spans the full spectrum of content production,
including film production, character and emoticon development.
We are an optimized organization where
“people of diverse colors” come together
to deliver our clients’ messages in the most creative and flexible ways.
Backed by strong in-house production capabilities,
we have experience in producing feature films
and possess a wide portfolio of original scenario IPs,
developing story-driven creative strategies
targeting both domestic and global content markets.
In addition, through our proprietary brand Philip Paker,
we operate a character licensing business
that expands into fashion and cosmetics.
Rooted in technology, artistry, imagination, and execution,
h CREATIVE GROUP continues to grow as a creative studio
that leads the way in delivering content demanded by both the era and the market.