Philip Paker Paper Toys / Emoticons is a project that expands the Philip Paker character IP into both offline collectible products and online digital content.
The paper toys are paper-based buildable character products that can bring the character lineup to life in three-dimensional form, including Mister Philip, Steve, Timber, Boy, Ryan, and Green. Consumers can build and collect the characters themselves, allowing them to participate more actively in the world of Philip Paker.
This project not only showcases the core character identity of the Philip Paker IP, but also serves as a key product category that can be expanded into merchandise, stationery, fancy goods, digital stickers, short-form content, pop-up store experience products, and more.
Paper Toy Link – https://philippaker.co.kr/product/list.html?cate_no=26 Merchandise Link – https://philippaker.co.kr/product/list.html?cate_no=44
h CREATIVE GROUP is a comprehensive creative company that spans the full spectrum of content production, including film production, character and emoticon development.
We are an optimized organization where “people of diverse colors” come together to deliver our clients’ messages in the most creative and flexible ways.
Backed by strong in-house production capabilities, we have experience in producing feature films and possess a wide portfolio of original scenario IPs, developing story-driven creative strategies targeting both domestic and global content markets.
In addition, through our proprietary brand Philip Paker, we operate a character licensing business that expands into fashion and cosmetics.
Rooted in technology, artistry, imagination, and execution, h CREATIVE GROUP continues to grow as a creative studio that leads the way in delivering content demanded by both the era and the market.