PIMO & BAMHO is an Incheon-based character content company developing merchandise, digital content, and licensing opportunities based on its original character IP.
The company owns nine registered copyrighted works, consisting of four original character works—Pimo, Bamho, Mongku, and Sharongi—and five registered illustration works featuring the Pimo and Bamho universe and its messages of comfort and emotional recovery.
Pimo is a mint-hooded penguin representing curiosity, challenge, and problem-solving, while Bamho is an orange fox representing comfort, balance, and emotional recovery.
The company was selected for the 2026 Incheon Content Korea Lab Startup Booster Project and has developed character merchandise while collecting initial customer feedback through participation in Seoul Illustration Fair V.21. PIMO & BAMHO aims to expand into Japan by identifying suitable distribution, collaboration, and licensing partners.