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Startup
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Highest624 Co., Ltd. is a domestic brand that manufactures and distributes over 1,000 merchandise products, including various corporate collaborations and merchandise based on the character IP "Balloon Friends Mesh Adventure," distributed through various retailers both domestically and internationally.
Its business model consists of 1) character IP licensing, generating licensing revenue through collaborations with brands like New Balance, Top Ten, Lock & Lock, Daesang, Japan's Don Quijote, and LOFT. 2) self-produced character design merchandise is distributed online and offline through brands like Musinsa, 29cm, Apple A Shop, and Kyobo Book Centre, and exported to Japan, Thailand, and Taiwan, expanding its global market. 3) Through its design studio, the company engages in diverse design projects, including brand consulting, product development, and character and worldview development for various companies. Furthermore, the company is preparing publishing and animation projects based on its character stories.