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"Hi, I am Chichi, the squirrel!"

Cartoon
Chichi, the squirrel let Dodo, the squirrel know that there are over 100 blues.
Year of Production
2024
Content Type
Mobile Online (Cut/Page View)
Target Age
All
Quantity
67

Summary

In order to recognize and respect the individual characteristics of neurodiversity, understanding and tolerance of each individual must come first. It is structured so that readers can naturally understand why a squirrel with multiple neurodivergent characteristics lived in hiding and what prompted him to open his mind. In addition, the direction of the story was set so that neurodivergent people can have a positive identity about themselves.

This is Squirrel ChiChi, the ‘Siberianchipmunk’, the most affectionate and frequently seen squirrel in Korea. ChiChi, who always wore a mask and appeared from episodes 1 to 9, was introduced in episode 10 as to why she was wearing a mask. The episode where Dodo's affectionate support and restoration of self-esteem lead to taking off the mask that was usually frustrating is played out along with a conflict situation during a group drawing activity in art class. ChiChi, who has autism spectrum disorder, has an excellent visual sense and uses that sense to open a new chapter of learning in her school life.

The basic sequence of episodes is
1. Introduction of the main squirrel
2. Various kinds of incidents at school that the squirrel experiences due to its neurodiversity.
3. Understanding the characteristics of neurodiversity and explaining how to make an inclusive enviornments.
4. Description of the main squirrel’s neurodivergent aspects
5. Introduction and description of the characteristics of the main character squirrel’s actual squirrel species
6. Introduction of famous people with the mentioned neurodiversity
7. A letter from the Squirrel (an activity sheet that can be downloaded via QR code)
8. The preview of the next episode

The neurodiversity is compared with the rainbow spectrum of brain development. It is correlated to the actual characteristics of a squirrel, <The Squirrels> releases through 10 episodes that people with neurodiversity are the same people as neurotypical people. The episodes are in Korean, English, and French, and was produced in a simple and intuitive format to facilitate easy understanding by people of all ages and genders around the world.

Company Profile

Character Cartoon

Colorful Brain Friend

○ Colorful Brain Friend helps improving incorrect stereotypes and misperceptions about neurodiversity such as autism, developmental disabilities, learning disabilities, ADHD, epilepsy, tics, and tourettesyndrome etc.
○ ColorfulBrainFriend helpschildren with neurodiversity a positive neurodivergentidentityfor themselves.
○ <The Squirrels> is a webtoon-based contents aimed at raising awareness of ‘neurodiversity’, which is the hot issue of the world.
○ There are 278 species of the squirrels distributed around the whole world. Among them, 10 squirrels appear as the main characters in each episode, and it is a work that correlates the unique characteristics of squirrels with the characteristics of neurodiversity.
○ The perspective of ‘neurodiversity’, which seeks to respect disability as human diversity rather than limiting it to disease, is shown through the natural life of a squirrel school.
○<The Squirrels> will help children with neurodiversity establish a positive identity.
○ By eliminating stereotypes and prejudices and expanding the range of understanding among those around people with disabilities, it will ultimately help create an inclusive society where people with disabilities can live together.
○ By explaining ‘difference’ as ‘diversity’ within the same species, it also conveys the message of inclusiveness that we are all ‘the same’ people.
○ Colorful Brain Friend has a solid synopsis of the worldview of <The Squirrels> to improve awareness of neurodiversity.

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