WelCon Well-made K-Content

Romance for Villains

  • Types of genre

    Broadcasting

  • Year of Production
    2026
  • Content Type
    Web/Mobile Content
  • Platform
    Mobile Operator
  • Target Age
    Adults
  • Quantity
    2(min) 20Quantity Input

Summary

Love Rank, the world’s No.1 dating app.

Eight men and women who refuse to accept their profile rating of “1.n points” flood the platform with complaints and malicious comments. In response, the app’s mysterious developer, “Master K,” makes an outrageous proposal instead of filing a massive damages lawsuit.

“If you think it’s unfair, prove it yourself.
Prove that you’re not just one-point material.”

Thus begins Project Underdog.

The participants—each a deeply flawed individual—include a gym addict obsessed with muscle loss, a compulsive liar who can’t stop exaggerating, and someone with explosive anger management issues. None of them are exactly “normal.” They constantly look down on one another as people of “lower rank,” and their shared house quickly turns into chaos rather than romance from day one.

However, in order to raise their popularity scores, they eventually begin forced flirting, trying to please each other. This leads to a series of awkward yet hilarious incidents. Ironically, as they confront and endure each other’s brutally honest flaws, they begin to uncover the hidden wounds and sincerity behind those imperfections.

Gradually, their personality breakdowns transform into raw honesty without pretense, and an unpredictable “hate-to-love romance” starts to blossom.

These messy, real-life “one-point participants”—
will they discover a love that cannot be defined by numbers and finally escape this experiment?

Company Profile

Broadcasting

Character

Animation

Startup

Other

Expand Your Story, WHYNOT MEDIA

WHYNOT MEDIA is a global multi-genre studio creating stories across all genres to support the expectations of the global audiences.

Since the establishment in 2016, 147 IP titles have been produced, <Best Mistake>, <Light on Me>, <BITCH X RICH> are being some of the most popular originals.

In addition to our drama, entertainment, and animation businesses targeting digital and OTT platforms, we are actively engaged in collaboration with various brands and the players of global content market.

WHYNOT MEDIA will bring you the stories you want to hear wherever you may be.

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