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Run Free, IGOO

Character
Year of Production
2020
Content Type
Character
Target Age
all
Product Type
Others
Production Stage
IP
Detailed Genre
Fantasy/Adventure

Summary

Grains of rice 'IGOO' including Korean white rice, Japanese sushi, Italian risotto, Spanish paella, Turkish pilaf, Thai khao phat, Indonesian nasi gorang, and American jambalaya escape from bowls around the world. They run and run some more to avoid being caught by people and put back into their bowls.

Korean IGOO, which has never thought about escaping before, decides to get away from the boring routine and fight against the social prejudice against IGOOs. This idea is communicated to the IGOOs in other countries.

IGOOs that come out of the bowls go into emoticons, into mobile games, into social media, into media, into human life to fight against social discrimination and prejudice.

Company Profile

Character

Fable & Company Co., Ltd

Fable & Company is a content company that develops OSMU business based on character IP.
The first charater, IGOO, is the world's first character IP based on rice.

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