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Kim Tobbi Character IP

Character
The detailed image illustrates the relationship between the characters Kim Tobbi and Bbingbbing, highlighting the world-building and emotional storytelling of the IP. Tobbi represents a timid yet persistent personality, while Bbingbbing expresses bold and exaggerated emotions, creating a dynamic contrast that reflects everyday relationships. This visual demonstrates the versatility of the characters across content, merchandise, and social media, emphasizing the IP’s potential to build fandom and drive consumer engagement.
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The detailed image illustrates the relationship between the characters Kim Tobbi and Bbingbbing, highlighting the world-building and emotional storytelling of the IP. Tobbi represents a timid yet persistent personality, while Bbingbbing expresses bold and exaggerated emotions, creating a dynamic contrast that reflects everyday relationships. This visual demonstrates the versatility of the characters across content, merchandise, and social media, emphasizing the IP’s potential to build fandom and drive consumer engagement.
This screenshot presents the official SNS account of the Kim Tobbi character IP, showcasing various content pieces that express everyday emotions in a humorous and relatable way. The short, situation-based visuals featuring Tobbi and Bbingbbing effectively deliver both playful annoyance and emotional relatability, engaging the MZ generation. The image also highlights the active account status, including accumulated content and follower base, demonstrating how content consumption naturally leads to product interest and brand engagement. This screenshot reflects the IP’s ability to consistently produce content and expand through social media platforms.
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Year of Production
2024
Content Type
Character
Target Age
Adults
Product Type
Others
Production Stage
IP
Detailed Genre
Entertainment

Video

Summary

Kim Tobbi is an emotion-driven character IP based on everyday life and relationships. The story revolves around Tobbi, a timid yet persistent character, and Bbingbbing, a self-centered and expressive character, capturing relatable emotions in a humorous way. The IP expands across short-form content, social media, and merchandise, creating strong engagement with the MZ generation. Its unique appeal lies in combining playful annoyance with relatability, enabling a natural transition from content consumption to product purchase.

Company Profile

The WIWD logo features the main character “Tobbi,” visually representing the brand’s world and emotional identity. Tobbi is a slow and timid character who continues to move forward, embodying realistic emotions and everyday experiences. Alongside Tobbi is “Bbingbbing,” a small and lively character with a self-centered personality, symbolizing the dynamic emotions that arise within relationships. The soft, hand-drawn style reflects the idea that imperfection is natural, conveying warmth, relatability, and a playful tone. The “TOBBI” typography below emphasizes the character-driven identity of the brand, highlighting WIWD’s direction as an emotion-based character IP.

Character

WIWD

WIWD is a character-based content and IP brand studio inspired by the idea, “what if we live in a world with dinosaurs.”
We create relatable, emotion-driven character stories based on everyday life and relationships, and expand them into various forms of content and merchandise.
Our main characters, Kim Tobbi and Bbingbbing, connect with the MZ generation through realistic emotions and witty expressions, growing across social media, webtoons, animations, and product lines.
Beyond character creation, WIWD builds a sustainable IP business model that connects content, fandom, and consumption.
We aim to expand globally through licensing partnerships, content development, and fan-driven brand experiences.

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