WelCon Well-made K-Content

Spring Turns to Spring

  • Types of genre

    Broadcasting

  • Year of Production
    2019
  • Content Type
    TV Drama (Mini-series)
  • Platform
    TV Channel
  • Target Age
    Family
  • Quantity
    70(min) 32Quantity Input

Summary

Kim Bo-mi is a young, ambitious news anchor who sees everything and everyone as a means to fulfill her desires. Once a top star, Lee Bom is now a former actress who has chosen to prioritize her family above all else. At the peak of their seemingly perfect lives, the two women mysteriously switch bodies—and the transformation happens repeatedly without warning. Forced to live each other’s lives, Bo-mi and Bom are thrown into a world completely beyond their control. The carefully planned lives they built begin to collapse as they struggle to balance their own identities with the realities of another person’s existence.
As their lives spiral from success to downfall, the two women become strangers even to themselves, unsure of where one ends and the other begins. But by experiencing life through someone else’s body and seeing themselves through another person’s eyes, they begin to objectively reflect on their choices, relationships, and true selves.

Company Profile

Broadcasting

Founded in Los Angeles, California in 1991, MBC America is the official North and Latin American subsidiary of Munhwa Broadcasting Corporation (MBC), one of Korea's leading public broadcasters. MBC America is responsible for the distribution, licensing, format sales, and localization of MBC content across the United States, Canada, and Latin America.

Established in 1961, MBC has been a leading force in the Korean content industry for more than six decades, producing premium dramas, entertainment programs, documentaries, and digital content. MBC's content has been exported to more than 50 countries worldwide, with globally recognized titles including The Masked Singer, Physical: 100, Jewel in the Palace (Dae Jang Geum), and She Was Pretty.

Leveraging MBC's extensive content library and intellectual property portfolio, MBC America actively promotes Korean content throughout the Americas and develops business opportunities with broadcasters, streaming platforms, production companies, and content distributors across the region.

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