This is a work that features a bittersweet yet adorable protagonist. Utilizing the unique traits of beastfolk (anthropomorphic animal characters), the story is designed to showcase cute characters, making it well-suited not only for its narrative but also for active development in secondary markets. The protagonist’s timid nature gradually brightens as they receive love from their family, and this transformation is portrayed in an endearing way. Additionally, a free spin-off series featuring only the beastfolk characters is being published to help readers become more familiar with them. This approach supports familiarity with character-based merchandise and media (MD), making the work more approachable. The spin-off is also expected to expand into SNS content and beyond.
Daon Creative is an electronic publishing company for webtoons and web novels established in August 2014 and supplies works to domestic and global web novels platforms We produce and sell webtoons and web novels IP, and we are generating high performance, especially in the field of webtoons based on web novels ("Noble Comics"). Since it was incorporated into the Kakao Group subsidiary as a subsidiary of Kakao Entertainment in March, it has achieved significant quantitative and qualitative growth. Since '22, we have been expanding our business areas such as establishing an internal webtoon studio organization, opening Daon Store where MD (Goods, etc.) can be sold directly, and establishing an IP business team.