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The Secret Friends Club

Broadcasting
Year of Production
2026
Content Type
Entertainment
Platform
TV Channel
Target Age
Family
Quantity
60(min) 5Quantity Input

Summary

What if receiving one thing meant sharing it—and turning it into two? Get ready for a chaotic and heartwarming undercover gift-delivery reality variety show!

Inspired by the classic “Manitto” gift-exchange game, this program takes the concept to the next level with secret missions and undercover surprises. In Manitto Club, participants must secretly deliver thoughtful gifts while hiding their identities, turning every mission into a playful battle of secrecy, deduction, and unexpected kindness. As clues unfold and suspicions grow, the show blends mystery, laughter, and touching moments—creating a fun and unpredictable experience for both the cast and the audience.

The show unfolds like a playful detective game, where participants must secretly deliver gifts while keeping their identities hidden—turning every mission into a fun mix of guessing, suspicion, and surprise. With a lively cast that includes global stars as well as popular entertainers, the program is filled with unexpected twists, hilarious moments, and genuine warmth. Blending mystery, humor, and heartfelt interactions, it transforms a simple gift exchange into a fresh and engaging new kind of variety entertainment.

Company Profile

Broadcasting

MBC America

Founded in 1991 in Los Angeles, California, MBC America broadcasts, distributes, and sells programs from MBC in Korea to United States, Canada, and Latin America.

MBC is a public broadcaster established in 1961 in Korea, and it has become a leading broadcaster in the Korean content industry by producing popular dramas and entertainment shows for 60 years. MBC's content has been exported to 50 countries in Asia and around the world, and its representative programs include "King of Mask Singer," "Physical 100," and "Daejanggeum."

MBC America is a U.S. subsidiary of MBC and is responsible for broadcasting rights and format sales of all of MBC's content, including dramas, entertainment, and documentaries, in the U.S., Canada, and Latin America.

MBC America works closely with major U.S. broadcasters and production partners and has licensed globally successful formats including The Masked Singer to FOX and Celebrity Show-Off to TBS. The Masked Singer has been exported to over 50 countries worldwide and remains one of the most successful unscripted formats in the global market. In the U.S., the FOX adaptation has aired through Season 14, underscoring the format’s long-term appeal and MBC America’s strength in global format development and localization.

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