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THELOVIT

Year of Production
2021
Content Type
Character
Target Age
Teens
Product Type
Others
Production Stage
IP
Detailed Genre
Entertainment

Summary

[CONCEPT]
The Lovit, a bright character, with the motif of challenge, love, and growth.

[ABOUT]
The Lovit literally means 'what you love.'
The Lovit believes that love comes in many forms, not just between a man and a woman and tells you a story about the journey of balancing your tastes and work to find what you truly love.
The Lovit says that love is represented by a healthy orange light, not pink and supports you to confidently navigate your way through a tough world.

[PROLOGUE]
A white rabbit born in a prestigious family...
A super-elite office worker, father, and mother, whose virtues come from liberal arts,
Even his younger brother, who is gifted but unlucky, was born as a black rabbit alone in a boring family.
Moreover, from a young age to a famous troublemaker in the neighborhood who is doing all the trouble...!
Whenever Lovit did that, her mom said, "What are you going to be when you grow up!"
And the really covered Lovit gets into trouble...
I will do what I like! Lovit finds what she likes to do,
And in search of another challenge in a boring world, she carry her luggage and leave the house!

Company Profile

MEDIA GROUP TAKE2

Broadcasting Character Other

MEDIA GROUP TAKE2

Media Group Take2 is the best comprehensive media group in Korea. It is carrying out "marketing + commerce + content production" and "various new businesses" such as drama production, Korea's top drama & entertainment marketing general manager, new media content planning and production, character IP business, and related commerce additional businesses.

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