VADAT. COMPANY is a Korean lifestyle company operating two brands: VADAT, a premium scent object brand rooted in Eastern minimalism, and TRACE UNIQUE, a Pattern Archive-based Surface IP project.
Since its establishment in 2022, the company has applied pattern designs — derived from the hidden structures of nature, objects, and culture — directly to its scent object products, validating their market appeal. Key milestones include five consecutive successful crowdfunding campaigns on Wadiz, a perfect customer satisfaction score of 5.0, entry into Shinsegae Department Store, a collaboration with Jeju F&B brand Basalt, and an export contract with Japanese select shop KamaCrafy (approx. KRW 3,000,000).
In 2026, VADAT. COMPANY officially launched TRACE UNIQUE to systematize its accumulated pattern design assets into a structured IP framework, expanding beyond product sales toward a sustainable global Surface IP licensing business.