Game
Startup
Immersive Content
Other
Real Design Tech transforms indoor cycling from a watt-focused workout into interactive content built on steering, balance, tactics, and competition. ULTIRACER uses embedded sensors to generate 16 types of real-time riding data, including steering, lateral movement, tilt, speed, cadence, and power, and reflects them directly in gameplay. Its 16 titles include PERFECT RACER, a 30-second balance challenge; ULTIRACER RACING, a five-rider mountain race; and VELODROME, a tactical race featuring drafting, positioning, and a final sprint. Building on VELODROME, the company is developing keirin, sprint, team pursuit, elimination, and relay formats for school, corporate, senior, open, and global leagues. Its business model combines equipment sales and rentals, content licensing, tournaments, sponsorships, cloud subscriptions, and regional rights. A CES 2024 Innovation Awards Honoree, Real Design Tech seeks global distributors, event partners, sponsors, and investors.