JOSEON LAB’s proprietary character IP, WECANDOIT, is a B2B communication-focused IP renamed from Characcon, an Etiquette Character IP with a 15-year history. It consists of four original characters, WE, CAN, DO, and IT, and was created as a practical communication tool for organizations rather than simply for entertainment.
WECANDOIT turns complex corporate messages such as organizational culture, compliance, safety, ESG, education, CSR, internal campaigns, and branding into approachable character-based content. It can be applied to webtoons, animation, posters, manuals, digital signage, and merchandise while maintaining a consistent character identity across different formats and communication channels.
Character
Immersive Content
Story
JOSEON LAB is a content marketing company that combines AI technology with strategic content planning to communicate brand value with clarity and impact.
We provide integrated marketing solutions spanning brand strategy development, video and short-form content production, design, character IP-based content, and social contribution campaign planning.
Working with large corporations, mid-sized enterprises, and startups, as well as local governments, public institutions, and educational organizations, we partner with clients across the entire brand communication process, from concept and production through to distribution.