WECANDOIT
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- Types of genre
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Character
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- Year of Production
- 2017
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- Content Type
- Character
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- Target Age
- all
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- Product Type
- Others
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- Production Stage
- IP
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- Detailed Genre
- Entertainment
Video
Summary
WECANDOIT is a B2B-focused character IP owned and operated by JOSEON LAB Co., Ltd. The IP features four characters: WE, CAN, DO, and IT. It is designed to make messages about organizational culture, compliance, safety, and ESG easier to understand and remember.
The characters have been used in etiquette and organizational culture content since 2017, building practical experience through projects with companies and public institutions. Following the establishment of JOSEON LAB Co., Ltd. in 2026, this experience and production know-how were integrated into the WECANDOIT brand. The company established character usage guidelines, licensing scope, pricing, and contract standards to launch its independent IP licensing business.
WECANDOIT is now focused on expanding its proven applications into commercial licensing products and production services.
The characters have been used in etiquette and organizational culture content since 2017, building practical experience through projects with companies and public institutions. Following the establishment of JOSEON LAB Co., Ltd. in 2026, this experience and production know-how were integrated into the WECANDOIT brand. The company established character usage guidelines, licensing scope, pricing, and contract standards to launch its independent IP licensing business.
WECANDOIT is now focused on expanding its proven applications into commercial licensing products and production services.
Company Profile
Character
Immersive Content
Story
JOSEON LAB is a content marketing company that combines AI technology with strategic content planning to communicate brand value with clarity and impact.
We provide integrated marketing solutions spanning brand strategy development, video and short-form content production, design, character IP-based content, and social contribution campaign planning.
Working with large corporations, mid-sized enterprises, and startups, as well as local governments, public institutions, and educational organizations, we partner with clients across the entire brand communication process, from concept and production through to distribution.
We provide integrated marketing solutions spanning brand strategy development, video and short-form content production, design, character IP-based content, and social contribution campaign planning.
Working with large corporations, mid-sized enterprises, and startups, as well as local governments, public institutions, and educational organizations, we partner with clients across the entire brand communication process, from concept and production through to distribution.