Character
Animation
Story
WITHMYCAPTAIN is a content brand built around a dog character, Wang-Banggu Jang-gun. Jang-gun means "Captain" in Korean, the origin of the brand's name. Born in Kansas of Jindo heritage, he comes to Korea curious about his mother's homeland and meets a friend, Meong-gun, near Incheon Airport. Short animations turn everyday humor, like fart and poop jokes, into something warm, giving the brand its own world.
Since 2022, the WITHMYCAPTAIN channel has posted new episodes twice weekly on Instagram and YouTube. As of August 2026, it has about 150,000 Instagram followers, 50,000 YouTube subscribers, and monthly views over 10 million. It has released 11 KakaoTalk emoticon packs followed by 80,000+ users, each ranking near the top. Its own brand store sells stickers, plush toys, and stationery that often sell out fast.
Offline, photo booth collaborations have widened its reach, and new products like a sound-making plush toy are in the works.