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YOYO

Year of Production
2024
Content Type
Character
Target Age
Teens
Product Type
Stationaries
Production Stage
Completed Program
Detailed Genre
Entertainment

Video

Summary

'YOYO HAMA' showcases the daily lives of Yoyo, who frequently struggles with dieting, and Cochi, who consistently maintains a healthy lifestyle.
Their contrasting experiences highlight the cute and entertaining aspects of everyday dieting.

YOYO, a loving hippo, is on a constant diet throughout the year. Like the word, "yoyo-effect", she attempts to succeed in her diet but constantly fails as she cannot resist the temptation of food. She finds exercising very challenging and tends to procrastinate. Due to her frequent diet failures, she gets nagged all the time by her health trainer, Cochi-Cochi.

Cochi-Cochi is a flying squirrel who is highly committed to maintaining good health. He diligently follows a health regimen all year round and enjoys a disciplined lifestyle due to his perfectionist habits. Cochi-Cochi wears a pink cape to cover his
muscular and well-defined body. He often feels very frustrated with Yoyo and finds himself nagging about her diet.

Company Profile

FOUND Co.,Ltd.

Character

FOUND Co.,Ltd.

FOUND Co.,Ltd. is a premier character brand design agency specializing in Character Brand development, AI-integrated content, and global licensing. Our team consists of industry experts who played pivotal roles in the success of world-renowned Korean icons, including Kakao Friends, Pinkfong, and Bellygom.

Using our proprietary branding methodology, we are building a powerful "Multi IP-Mega IP" portfolio, including:
- YOYO : A pink hippo capturing the public's heart with its relatable take on health and the "yo-yo" dieting struggle.
- Shebomz : A viral sensation offering honest, empathetic storytelling about women’s health through its unique "uterus" character.
- Uncle Soongu : A charming ‘ajussi’ character providing life counseling with a retro vibe; winner of the 2025 KOCCA New Character IP Grand Prize and ranked #1 in national Photoism voting.

Our ultimate vision is to create and cultivate world-class character IPs that showcase Korea’s creative excellence on the global stage.

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