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2024 방송영상산업백서 영중문 요약본

2025-04-10 한국콘텐츠진흥원

주요내용

  • 2024 BROADCASTING INDUSTRY WHITE PAPER | SUMMARY ENGLISH/中文 | 표지 이미지
  • 2024 방송영상산업백서 영중문 요약본

    목차

    PART 1. Overview of the Broadcasting Industry

    • 1. Scale of the Broadcasting Industry
      • 1-1. Overview of the Broadcasting Industry
      • 1-2. Broadcasting Industry Revenue by Sector
      • 1-3. Broadcast Advertising Revenue
    • 2. Status of Broadcasting Industry Workers
      • 2-1. Overall Status of Broadcasting Industry Workers
    • 3. Status of Broadcasting Industry Exports and Imports
      • 3-1. Status of Broadcasting Industry Exports and Imports
      • 3-2. Status of Exports by Broadcasting Business Operators
      • 3-3. Status of Imports by Broadcasting Businesses

    PART 2. TV Rating Analysis

    • 1. Households Using Television (HUT) and People Using Television (PUT) by Year
    • 2. PUT by Age
    • 3. Ratings by Platform
    • 4. TV Ratings by Channel

    第一章 广播影像产业一般现状

    • 1. 广播影像产业规模
      • 1-1. 广播影像产业现状概论
      • 1-2. 广播影像产业各领域的销售现状
      • 1-3. 广播广告销售额
      • 1-4. 付费广播用户现状
    • 2. 广播影像产业从业人员现状
      • 2-1. 广播影像产业从业人员一般现状
    • 3. 广播影像产业进出口现状
      • 3-1. 广播影像产业出口额及进口额现状
      • 3-2. 各广播运营商的出口额现状
      • 3-3. 各广播运营商的进口额现状

    第二章 TV收视率分析

    • 1. 各年度家庭总收视率(HUT)和个人总收视率(PUT)
    • 2. 各年龄层的个人总收视率
    • 3. 各平台收视率
    • 4. 各频道的收视率

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