Description
Can you recognize an old friend in your memory only by looking at his/her current face? is a relationship game show that identify your ‘real friend’. Each episode introduces one celebrity and a group of 100 “friends”. Of the 100 people, there are 50 old friends of the celebrity from school days and 50 fake friends who pretend to be the real friends in an effort to steal the celebrities’ prize money. The celebrity can win the prize money according to the number of real friends they identify throughout the three stages. Will the participants be able to distinguish between real and fake friends despite of the fakers’ interference? A battle between the real and the fake. .
Company Information
FormatEast indicates the goal of this company that aims to become the hub of Asian television formats, the upcoming pioneer in format market. Established in 2018 December, FormatEast is a format agency affiliated with Seoul Broadcasting System and we discover, create, develop new global content IP that suits various channels and platforms from all over the world. By doing this, we'd like to set the environment that gives more chances to Korean IP's and creators to travel more internationally and build a healthy - Asian-oriented - business system for format IP industry. And moreover, FormatEast will expand its territory towards global marketing, global co-production, production consulting, creative education - conference business -, production networking and management, and last but not least, global format research and development.
Category & Business Type
TV Show
Category : Copyright-holding Distributor, Producer, Sales Agent, Licensing Agent, Consulting, Production/Content Creation
Business Type : Program Copyright Deals, Co-Production/Collaboration, Investment Attraction
Main Business
1. Independent production of new formats
a. Successfully launched and secured an IP of a new real estate-themed entertainment show “Moved” at TV Chosun, one of the cable broadcaster in South Korea.
b. Successfully launched and secured an IP of entertainment show “Good Friend” at SBS Plus.
2. FormatEast Creative Lab Project - FC Lab Project
a. FormatEast was selected as an official operating company of a government-funded project “Format Lab Project” by KOCCA, Korea Content Creative Agency.
b. Gathered 10 Korea's topnotch creators with more than 15 years of experience and held global seminar with international format professionals each month in order to co- develop new unscripted formats for 8 months. IPs are co-owned by FormatEast and the creators.
c. Developed a total of 100 unscripted formats: 50 IPs were developed each year.
d. Sales of “Lotto Singer”. Its first season was aired at MBN on September of 2020, and it was concluded an option-contract with Fox Alternative Entertainment (FAE).