Description
‘Alternative Character’ refers to celebrities appearing on shows using their second, alternative characters as a way to broaden their broadcast spectrum.
Celebrities wishing to challenge themselves as their second, alternative characters gather to decide on the character, and perform a stage as their alternative characters. After watching celebrities deciding on, rehearsing, and performing as the alternative character, expert panels and audience panels press the score button to give on point after each stage. Then the selected winner gets an opportunity to choose between keeping his or her current alternative character and making a new alternative character for the next round, while others must kill their alternative characters and develop a new alternative character for the next round. Who would be the one with the most alternative characters saved in total of 5 rounds?
Company Information
FormatEast indicates the goal of this company that aims to become the hub of Asian television formats, the upcoming pioneer in format market. Established in 2018 December, FormatEast is a format agency affiliated with Seoul Broadcasting System and we discover, create, develop new global content IP that suits various channels and platforms from all over the world. By doing this, we'd like to set the environment that gives more chances to Korean IP's and creators to travel more internationally and build a healthy - Asian-oriented - business system for format IP industry. And moreover, FormatEast will expand its territory towards global marketing, global co-production, production consulting, creative education - conference business -, production networking and management, and last but not least, global format research and development.
Category & Business Type
TV Show
Category : Copyright-holding Distributor, Producer, Sales Agent, Licensing Agent, Consulting, Production/Content Creation
Business Type : Program Copyright Deals, Co-Production/Collaboration, Investment Attraction
Main Business
1. Independent production of new formats
a. Successfully launched and secured an IP of a new real estate-themed entertainment show “Moved” at TV Chosun, one of the cable broadcaster in South Korea.
b. Successfully launched and secured an IP of entertainment show “Good Friend” at SBS Plus.
2. FormatEast Creative Lab Project - FC Lab Project
a. FormatEast was selected as an official operating company of a government-funded project “Format Lab Project” by KOCCA, Korea Content Creative Agency.
b. Gathered 10 Korea's topnotch creators with more than 15 years of experience and held global seminar with international format professionals each month in order to co- develop new unscripted formats for 8 months. IPs are co-owned by FormatEast and the creators.
c. Developed a total of 100 unscripted formats: 50 IPs were developed each year.
d. Sales of “Lotto Singer”. Its first season was aired at MBN on September of 2020, and it was concluded an option-contract with Fox Alternative Entertainment (FAE).