Description
This design is the character system of 'Guiyang' in China. We tried to make the place 'theme park' with characters of various Asia legend, designing them as cute characters. The whole shopping mall is 'earth' themed, starting from 1st floor, which is a theme complex, 2nd floor of ocean/deep sea, 3rd floor of city/jungle, 4th floor of sky, and 5th floor of space were designed.
Company Information
MASS C·G is a integrated design company that offers Brand, Character and Installation design services. Since the establishment in 2004, the company led the industry of public institution and local government designs. The company features the most skilled manpower in Korea, including the character team that has designed the 2018 Pyeongchang Winter Olympics·Paralympics mascots recently.
There are new phenomena emerging in the design business such as fragmentation, specialization, and fusion.
Category & Business Type
Character
Category : Licensor, License/Manufacturer
Business Type : License Deals, Product Distribution
Main Business
1. Powerful Brand in Market
2. Character delivering familiarity
3. Installation as meaningful spaces
4. Consulting making value of people
5. PR/Marketing giving products wings
6. Strategic research Institute building up strategic power
7. Storytelling communicating through stroys